Kippendiener — Public Branding Redesign
Brand Identity • 2024
Lead Brand Designer
8 Weeks
Fashion & Lifestyle
Overview
Helyam Rebranding focused on creating a bold and timeless visual identity that reflects confidence, elegance, and modern simplicity. Every touchpoint—from typography and color to imagery and layouts—was redesigned to build a stronger and more memorable brand presence.
Case Study 1
The existing identity lacked consistency and a distinctive visual language. The goal was to create a cohesive brand system that clearly communicates Helyam's personality across every touchpoint.
02. Framing the Problem
The existing identity lacked consistency and a distinctive visual language. The goal was to create a cohesive brand system that clearly communicates Helyam's personality across every touchpoint.
03. Ideation & Prototyping
Creative concepts were explored through moodboards, typography studies, color palettes, and visual compositions. Multiple iterations helped refine the direction before building the final identity.
04. High-Fidelity Execution
The approved concept was transformed into a complete brand identity system, including typography, color guidelines, imagery, and marketing assets to ensure a consistent experience across digital and print platforms.
