ZESTA — Juice Brand Identity
Brand Identity • 2025
Lead Brand Designer
5 Weeks
Food & Beverage
Overview
ZESTA is a fresh juice brand created to bring vibrant flavors and a modern visual identity together. The project focused on developing a bold, recognizable brand that feels energetic, approachable, and refreshing across every customer touchpoint.
01. Brand Research & Discovery
Research focused on consumer preferences, competing beverage brands, and shelf visibility. These insights helped define a visual direction that feels fresh, playful, and instantly recognizable.
02. Framing the Problem
The challenge was to design a vibrant identity that stands out on crowded retail shelves while communicating freshness, natural ingredients, and premium quality.
03. Ideation & Prototyping
The final identity system was applied across packaging, printed materials, social assets, and digital experiences to ensure a cohesive premium brand presence.
04. High-Fidelity Execution
The final identity system was applied across packaging, printed materials, social assets, and digital experiences to ensure a cohesive premium brand presence.
